Tuesday, February 15, 2011

A GUIDE TO BEING A WINNER & HERE IT MEANS WINNING A BROOKSTREET DENIM!!!





                                     - CEO Bradford & Stanley Designs

First things first:



Our Social Media page on facebook is handled by the Brand itself unlike other brands who hire agencies to run it and randomly update information. We want to connect and interact with you for the evolution of the brand. To use it to ask questions or just share information.


Now the Guide:
 It would make you wonder about the purpose of giving this information!!Well, at Brookstreet: WE LOVE DENIMS. And  the brand ideology has always been" love thy denim". We want people in India to know that the brand is about Passion, its for people who are passionate about what they do in life & if that means a passion for winning your self a free pair of jeans, so be it!!! Heck if you have taken out the time to read this article then you really do want it & we want to help u get it!!


So here it is:


1) The contest tab on the social media page, asks you a simple 
CONTEST
question. “ love thy denim, tell us why?"  It is not about do you love Brooks? More then half of you tell us why you love BrookStreet denims & how you love the Fit. Thanks for that and we do love to hear it but you don’t need to lie! Don’t get me wrong here!! A lot of effort went into getting the perfect fit & they do fit well but when these responses are from cities where Brooks are not available yet, that raises a doubt. Just tell us why you love denims and what is means to you, that’s it. Cos we are not having a contest where you need to flatter the brand falsely to win. Its simply to know our consumers and how they feel about their denims.

2) We also have the weekly bonus contest where just following the instructions will do the trick!! For e.g. the contest this month asks you to tag your self in your favorite denims. Which is precisely what you have to do.The purpose of asking people to tag themselves with names & images on profiles is to know who we are giving out these denims to.  If there are clone accounts or fake profiles, it does not serve the purpose of a company  who genuinely wants to use social media as a medium to connect. Again the purpose is to understand our consumers and their likes and dislikes. So that we can cater to their needs and know them better.


3)Follow-up: Lets say you have won yourself a Brooks jeans, then let us know what you think. Cos we would like to know your feedback on a product which we are confident and sure you would love!! And let others know about a company which is genuinely trying to create a niche with unique creations.


Well that’s all for now people.  Just  follow these instructions & if you still don’t win then that’s your luck and better luck next time!! But our pricing is competitive and these prices wont be there for long.So why not go to the stores & check out our denims. And let us know what you genuinely feel about our jeans Cos we actually want to know what you feel: As it’s the passion that drives us, not the commerce.


Looking fwd to hearing from you., Best of Luck, Love thy Denim

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